BUGATTI

Area: 2,585 sq.ft

Location: Sheikh Zayed Road, Dubai

Scope: Build

Brief/Challenges

The largest Bugatti showroom in the world, built by Inner Space, opened its doors in May 2017 on Sheikh Zayed Road in the centre of Dubai.

Discover | Deliver

The French super sports car manufacturer’s facility in Dubai was the 15th location in the brand’s global dealership network with the new award-winning brand design. For the inauguration of the new luxury address on the Arabian Gulf, the world’s most powerfulluxurious and exclusive production super sports car travelled to Dubai before beginning its tour of the region.

Inner Space and Bugatti UAE created a Bugatti world in Dubai for its demanding clientswith an impressive showroom that features the legendary Bugatti horseshoe. This design element, which can be found on a Bugatti’s radiator grille, is almost 4 metres high. Inside the building customers and guests are welcomed into a specially designed lounge area equipped with furniture from the Bugatti Home Collection. Here, customers can configure their Chiron in a private atmosphere. The extraordinary technical achievements and design of the Chiron are presented using exhibits and animations on large screens. In the heritage section, visitors can learn about the Bugatti brand values – Art, Forme, Technique.