LOTUS CARS

Area: 47,157 sq.ft.

Location: Sheikh Zayed Road

Scope: Design + Build

Lotus partnered with Adamas Motors to mark the return of the British carmaker to the country, a milestone in the local automotive industry.

Brief/Challenges

The scope specified design and build solutions to showcase up to eight cars in the showroom, plus display shelves for accessories. A unique catwalk experience was envisioned to show off the cars and treat customers to a showstopping experience.

Discover | Design | Deliver

Inner Space partially designed and fully built the showroom to grab the eyeballs of every passing vehicle on this busy, main artery of Dubai. It was designed to appeal to all demographics – high networth, car enthusiasts and the aspirational.

 The rectangular, faceted building engages its immediate surroundings. We defined the showroom with light stretch ceramic on the flooring and acrylic finish on the top to deck the catwalk. The Lotus logo was designed using a SS Brush Finish, notched over a aluminum composite panel (ACP) cladding with stenographic lighting.

 The design team created a new narrative for a luxury, fast and furious experience.