Inner Space partially designed and fully built the showroom to grab the eyeballs of every passing vehicle on this busy, main artery of Dubai. It was designed to appeal to all demographics – high networth, car enthusiasts and the aspirational.
The rectangular, faceted building engages its immediate surroundings. We defined the showroom with light stretch ceramic on the flooring and acrylic finish on the top to deck the catwalk. The Lotus logo was designed using a SS Brush Finish, notched over a aluminum composite panel (ACP) cladding with stenographic lighting.
The design team created a new narrative for a luxury, fast and furious experience.